1. Honesty

This is our basic and most important concept: Follow through commitments to clients at any cost; Full efforts into fair and legal competition with industry competitors, while respecting others intellectual rights; Fair and logical selection of distribution dealers cooperation.

2. Mutual Benefit through Coexistence

We brand our clients, dealers, and cooperating companies as partners. This has been a prime factor to our past success, and will continue to be the key to our future growth. We face challenges together, grow together, and celebrate success together.

3. Implementation of Innovation

Innovation is the source of our growth. Our quest for overall innovation includes areas such as strategic planning, sales, management, technology, and manufacturing. New ideas are executed through effective changes to coincide with our innovation goal.

4. Partnership Appreciation

Align will use all efforts to protect the rights and benefits of its cooperating parties. We will follow through with commitments made to our customers, distribution dealers, employees, and the society. At the same time, we also wish our cooperating partners will cherish this relationship, working with us to a better future.